Important

        Dos said, have you ever heard of a book called, “The Importance of being Important”.

        Dollcee said, no I have not and the title sounds absolutely ridiculous.

        Dos said, I wonder why citizens read stuff about getting ahead of other citizens, when a co-operative existence is much more logical than a competitive one in civil society.

        Dollcee said, there seems to be a movement emerging against competitive behaviour by the economists who advocate for higher productivity through efficiency. It does not require much neuronic activity to see that competitive, selfish behaviour is extremely inefficient, not the best way to go when high profits are the objective. Stop competing, improve productivity through co-operation, that is the slogan.

        Dos said, the culture is burdened with foolish ideas about getting ahead by beating your fellow citizens to a pulp. When, it would be far easier to promote, get ahead, try your best and learn from your mistakes and co-operate with your fellow citizens.

        Dollcee said, if I was a farmer and the cows in the paddock were fighting with each other all the time and competing so much, that milk production dropped. I would engage the services of a cow psychologist, to identify the selfish, competitive cow or cows and send them off to market to be made available to hamburger makers. 
        Cybo said, I don’t believe you could send cows to the hamburger corporations Dollcee. 
        Dos asked, what do you think is the reason for selfish, competitive behaviour?

        Dollcee let out a long slow whistling sound and said nothing and sat there with a vague, Dos like expression on her face.

        Dos decided to answer his own question, I think competitive behaviour is the result of many factors. Some are natural tendencies as a result of the nerve system protecting the citizen’s physical structure and so, the concept could well be natural in origin. But then, a lot of it is cultural; I base this on how it is encouraged in so many ways in the media, mainly through sports. 
        I agree with you Dollcee, it is not a very logical approach in a civil society that is totally obsessed with economic activity and the accumulation of things, also known as wealth.

        I don’t think it would be culturally appropriate to send competitive and selfish citizens to the hamburger makers though. That might be acceptable for cows, but I believe citizens could benefit with the help of content makers devising a better approach to address their behavioural dispositions.

        Cybo said, legislators could rewrite some universal laws to make citizens behave more appropriately. 
        Dollcee said, maybe we could send a submission to the efficiency economists on our ideas of how to encourage citizens to achieve greater productivity through co-operation.

        Padoke thought, I wonder why don’t they read Kopitall.